Joanne H. Lim (Princeton'04) is the Founder and Creative Director of The Right PerspectiveSG, a consultancy specializing in

  • Writing (e.g. copywriting, editing, speech writing)
  • Branding (e.g. brand identity, brand audit, re-branding)
  • Presentation Design and Development (e.g. production of presentation slides, slide revamps)
  • Collateral Design and Development (e.g. brochures, publications)
  • Strategic Internal and External Communications (e.g. press releases, media responses, internal announcements, advertisements)

Following high school, where she authored her school’s creed, “Live with Passion, Serve with Compassion,” Joanne was awarded a full scholarship to pursue an undergraduate degree at Princeton University, from which she graduated with a Bachelor of Arts from the Woodrow Wilson School of International and Public Policy, and a certificate in East Asian Studies. During her time at Princeton, Joanne was also awarded the President’s Prize and was elected to the Phi Beta Kappa Society for outstanding academic excellence.

After graduating from Princeton, Joanne worked at PSA International Pte Ltd (PSA), one of the world’s leading port operators, for six years. At PSA, Joanne worked with Senior Management on strategic projects, and honed her skills in external and internal communications, branding, events management, as well as collateral development and production.

Following PSA, Joanne was awarded a merit scholarship to pursue a Masters in Wealth Management at the Singapore Management University, where she graduated among the top five of her class and was awarded the Portcullis Wealth Management Prize. After attaining her Masters, Joanne worked at Goldman Sachs and UBS AG, before joining the Singapore Economic Development Board (EDB). At EDB, Joanne worked extensively with leading companies in the areas of luxury fashion, luxury watches, fashion accessories, furniture, and toys. She helmed the logo design and the development of seven different types of promotional collateral for a national visual arts project, Gillman Barracks.