Joanne wrote “Meme the Monkey Wins in Life” a book for pre-school children and anyone who wants to win in life!

The purpose of this book is to invite you and/ or your child to think about what “winning in life” actually means. What is success? How do you define success? What makes for a successful life?

The book is available in the following formats:

For all purchasing options, please refer to this page.

Joanne co-wrote “The Leader, The Teacher and You” and “Winning with Honour” with Lim Siong Guan, Professor (Practice) of the Lee Kuan Yew School of Public Policy.

Joanne was awarded the 2014 Singapore Literature Book Prize in the non-fiction category for “The Leader, The Teacher and You”, which was a national bestseller for 40 consecutive weeks since its launch on 8 January 2014.

For these two books. Joanne helmed the following:
  • Writing
  • Research
  • Design of Book Cover
  • Format and Layout of Book
  • Website Design
  • Launch Event
  • Speaking Engagements
  • Negotiations with the Publisher
  • Presentation Slides
  • Media Management
Joanne also provided consultancy services for the autobiography of Dr Mochtar Riady,
Founder of the Lippo Group, for the following:
  • Book Contract
  • Copy Editing
  • Book Cover and Layout
  • Photographs
  • Launch Event (e.g. videos, talking points. emcee script, on-site support)


Joanne organised the Honour International Symposium for Honour (Singapore), a charity with IPC status that promotes a culture of honour and honouring for the well-being of the nation. The symposium, which was held in Singapore from 19-20 May 2016, had about 300 participants for its opening dinner, symposium panels, and closing dinner. You can find out more about the symposium here.

The Guest of Honour for the opening event was Madam Halimah Yacob, Speaker of the Singapore Parliament, and the Closing Keynote Address was delivered by Tan Sri (Dr) Francis Yeoh, Managing Director of the YTL Group. Mr Jack Ma, Founder of the Alibaba Group, recorded a special video for the Symposium. You can view the list of the other esteemed speakers here.

The event also featured performances by Grace Orchard School, The Movement for the Intellectually Disabled of Singapore (MINDS), and gifts by Very Special Arts (Singapore).

Joanne helmed the following for the Symposium:

  • Strategic Direction
  • Strategic Messaging
  • Speaker Line-up
  • Guest List
  • Programming
  • Design and Content of Collateral
    (i.e. website, brochure, electronic mailers, gifts)
  • Speech Writing
  • Symposium Slides
  • Emceeing


Joanne was requested by the National Book Development Council of Singapore to interview prolific writer, Ms Meira Chand, in 2015.

Ms Meira wrote the original story from which The LKY Musical, the hit musical based on the life of Singapore's founding Prime Minister Lee Kuan Yew, was developed.

Meira also wrote "A Different Sky" upon the suggestion of Singapore's former President, Mr S.R. Nathan. You can read a review by “The Guardian” here.



Joanne helmed the logo design and collateral development for Gillman Barracks, a visual arts cluster in Singapore, when she was working for the Singapore Economic Development Board. Joanne oversaw the logo design, as well as the design and production of the following seven types of collateral within a quarter of the average time taken for a project of a similar scope:

  • Brochure
  • Website
  • Print Advertisements
  • Online Advertisements
  • Facebook Page
  • Monthly Newsletters
  • Site Signage


Joanne worked at PSA International Pte Ltd (PSA), one of the world’s leading port operators, for six years, and was one of the few employees to have been promoted three times in three years. At PSA, Joanne was in-charge of the following:

  • Senior Management Projects (e.g. strategic initiatives, presentations, speeches, articles, quotes)
  • Global Branding
  • External and Internal Publications
  • Corporate Collateral (e.g. corporate video, group corporate brochure, e-greeting card, website)
  • Media Matters (e.g. media management, monitoring, cultivation)
  • Strategic Events (e.g. Singapore Prime Minister’s Chinese New Year visit, media parties)
  • Corporate Social Responsibility (CSR) Initiatives
  • Corporate Partnerships
  • Investor Relations
  • Media Training
  • Competitive Analyses



“China-Singapore Collaboration: Case Study on the Suzhou Industrial Park” was Joanne’s senior thesis at Princeton University that demonstrates her innate writing ability.

Joanne was awarded funding by the Woodrow Wilson School of International and Public Affairs to undertake research and interview over 30 political, diplomatic, academic, and business leaders in China (Beijing, Nanjing, and Suzhou) and Singapore in both Mandarin Chinese and English.

The findings of this A-graded thesis have been cited as having provided unique insight into the controversies surrounding the project stemming from a clash of cultures and mindsets.

Click here to read the thesis